NEW OFF is a recommerce startup that collects clothes people no longer wear, refurbishes them, and resells them through its own secondhand clothing app. By addressing the hassle of traditional secondhand transactions and the limitations of typical clothing donation methods, NEW OFF offers free pick-up, carefully inspects each item, and uses a data-driven process to evaluate and suggest fair purchase prices for individual pieces. The purchased clothes are then resold through the platform, providing customers with a more trustworthy and convenient secondhand shopping experience.