About S2 ent. - Innovative Business Model and Vision
S2 Entertainment develops and manages K-POP artist IP built for the global market. Hong Seung-sung — former CEO of JYP Entertainment and a founder of Cube Entertainment — serves as executive producer, while CEO Hong Tae-hwa, also formerly of Cube Entertainment, leads the business. Together they bring capability across the full arc of the work, from discovering artists through production and management.
KISS OF LIFE, the girl group on the company’s roster, is built around the idea of an “artist group” in which every member can stand alone as a solo artist. Since its debut, the group has widened its global fandom through a first world tour spanning more than 30 cities and an official debut in Japan. Drawing on the production and global operating capability built through that process, S2 Entertainment is preparing the debut of a second group, expanding beyond a single artist toward a multi-IP company.
