About Mediquitous Co., Ltd. - Innovative Business Model and Vision
MEDIQUITOUS operates a trend fashion platform in Japan and runs an aggregator business spanning fashion and beauty brands.
NUGU, the company’s flagship platform, entered a Japanese fashion market where online penetration still holds substantial room to grow. By moving early into the trend fashion segment overlooked by incumbent platforms such as ZOZOTOWN and Rakuten — which center on established brands — NUGU has positioned itself as the leading fashion platform for Gen Z and millennial women in Japan. Its distinctive business model combines C2C curation, in which local influencers run their own shops, with direct B2C brand partnerships, and has succeeded in localizing for the Japanese market.
Beyond the platform, the company operates 19 fashion brands including DRAW-FIT, Mahagrid, Thug Club, Noirer, Ames-Worldwide, The Barnnet and Double Lovers, alongside beauty and ingestible beauty brands such as ANILLO and LACTIVE. Its growth is driven by a combination of in-house brand incubation and disciplined M&A execution.
With the brand acquisition and operating expertise it has accumulated and a deep local network, MEDIQUITOUS is well positioned to become a global platform company that leads the growth of K-fashion and K-beauty brands and connects them to the Japanese market.
