About Demaf - Innovative Business Model and Vision
Demaf Co., Ltd. is a Community-to-Scale skincare brand that designs long-term skincare routines through its owned community and proprietary content channels in the fast-moving K-beauty market, where product life cycles are increasingly short. Leveraging customer reviews and data to organically connect product development and content strategy, the company achieved approximately KRW 10 billion in annual revenue within two years of incorporation, driven primarily by its direct-to-consumer channel, demonstrating the commercial viability of a community-led model. Building on a growth formula validated by its core domestic fanbase, Demaf is pursuing global expansion with a focus on Japan and the United States.
