About mugungi - Innovative Business Model and Vision
mugungi is a beauty and wellness brand builder that uses data-driven insight to identify unmet demand in the beauty market and translate it into strategically positioned brands.
Its first brand, CHVLA, is a minimal, high-efficacy dermocosmetic skincare line built around the real needs of working women in their 30s to 50s. CHVLA strips away the complexity of conventional multi-step routines in favor of vegan skincare that works with the skin’s own resilience — a smart ritual for those who want to rest without giving up on their skin.
