mugungi is a beauty and wellness brand builder that identifies unmet needs in the market through data and strategically transforms them into brands. Its first brand, Lazy Rabbit, is a high-performance, high-convenience skincare line designed for women in their 40s and 50s, built around the slogan “Skincare engineered for the lazy perfectionist.” Founder Yerin Han draws on her experience launching Queenit and leading strategy at various startups to build iconic brands that represent specific generations and lifestyles.
