Red BLUE creates a B2B2C fitness management platform ‘bodycodi’. BodyCodi makes member management simple and effective by providing a platform that connects fitness centers, instructors, and customers. BodyCodi provides an application for members, an application for coaches, and an integrated CRM solution for the center. Red BLUE wants to become the largest platform in Korea that can manage content and commerce for personal exercise, and plans to expand areas for additive personal management such as hair and beauty.