BUTFITSEOUL - FuturePlay Portfolio Company Details

ButfitSeoul operates an integrated online-offline fitness platform combining its offline centers, “Butfit Ground”, with team training content “Team Butfit” and a cardio mileage-based community, aiming to consolidate and lead Korea’s fragmented fitness market through standardized services and strong brand power. With 10 locations across key areas of Seoul and steady growth in core metrics such as membership, renewal rates, and average spend, the company plans to continue enhancing both scalability and profitability through operational efficiency and structural customer retention.